Marketing concepts are formed as creative approaches to the problem of how to get a product needed and desired by a group of consumers to be selected and purchased by this group.

Awareness of the competition is a crucial consideration when developing a marketing concept for a particular product. When firms first began to adopt the marketing concept, they typically set up separate marketing departments whose objective it was to satisfy customer needs. The crux of good marketing is being able to communicate the benefits of the products to consumers so that they will choose the product over competitors’ offerings. Although marketing communication is by its nature creative, it should always be strategic and thoughtful as well. Advertising should interest and motivate the clients, while creating a desire for the product. Creating fresh ideas to keep the brand relevant to the changing needs and desires of the target market is a crucial marketing concept. For example, the popularity of the Internet as a source of information for many consumers has led to the increasing number of companies that feature blogs or website logs about their products. Good marketing keeps products in the target consumer’s mind. Each marketing concept must also fit in with a company’s advertising costs. Creating fresh ideas to keep the brand relevant to the changing needs and desires of the target market is a crucial marketing concept.

For example, the popularity of the Internet as a source of information for many consumers has led to the increasing number of companies that feature blogs or website logs about their products.  Online advertising for products and services has also increased in order to reach the increasing computer audience.